Est. Memphis

Every Scoop
Tells a
Story

At TCBY, we don't just serve frozen yogurt — we craft moments. From our signature swirls to hand-selected toppings, every detail is designed to turn an ordinary afternoon into something you'll savor.

Explore Our Menu Find Us

Premium frozen yogurt swirl in a glass cup with fresh toppings

Premium Quality

Handcrafted daily

Scroll

Interior of TCBY frozen yogurt shop with topping bar

Our Story

Rooted in Memphis,
Crafted with Care

TCBY has been a beloved part of the Memphis community for years, serving frozen yogurt that goes far beyond the ordinary. We believe that great treats start with great ingredients — and that the experience of choosing your perfect scoop is half the fun.

Our shop on South Main Street is more than a destination — it's where families gather, friends celebrate, and every visit feels like a small indulgence you deserve. From our creamy, probiotic-rich yogurt bases to our carefully curated topping bar, every element is chosen with intention.

10+

Yogurt Flavors

25+

Fresh Toppings

5★

Community Love

Our Menu

Craft Your Perfect Scoop

Choose from our rotating selection of premium frozen yogurt flavors, then build your masterpiece with dozens of fresh toppings.

Signature

Signature Swirls

Our signature frozen yogurt, served in a beautiful swirl. Creamy, tangy, and made to perfection every time.

Available in multiple flavors

Assortment of fresh toppings including fruits, candies, and sauces

Topping Bar

Fresh fruits, crunchy candies, rich sauces, and more. Build your dream creation from our extensive selection.

All-you-can-add convenience

Frozen yogurt in a waffle cone with colorful toppings

Fan Favorite

Cones & Cups

Serve it in a crispy waffle cone for on-the-go enjoyment, or a elegant cup for sitting back and savoring.

Multiple size options

Fresh strawberries and berries as frozen yogurt toppings

Fresh Fruit

Strawberries, blueberries, bananas, and more — all fresh, all ripe, all ready to crown your yogurt.

Naturally sweet & vibrant

Rich chocolate sauce being drizzled over frozen yogurt

Gourmet Sauces

Rich chocolate, tangy raspberry, sweet caramel, and seasonal specialties — drizzle your way to heaven.

Rotating seasonal flavors

Frozen yogurt party platter with multiple servings and decorations

Events

Party Packages

Celebrate birthdays, graduations, or any occasion with our party-friendly options. Let us make your event sweeter.

Call for details

The Experience

More Than a Treat —
A Moment to Savor

Walking into TCBY is like stepping into a world where every choice matters and every scoop is an opportunity for joy. Our self-serve experience puts you in control — choose your flavor, layer on your favorites, and create something uniquely yours.

Premium Yogurt Bases

Our frozen yogurt is made with real ingredients — creamy, probiotic-rich, and consistently excellent.

Fresh, Quality Toppings

From ripe berries to artisanal sauces, every topping is selected for freshness and flavor.

A Community Favorite

Loved by families, friends, and everyone in between — TCBY is where Memphis comes for something sweet.

Close-up of frozen yogurt being dispensed from machine

Colorful frozen yogurt toppings arranged on display

Visit Us

Come Taste the Difference

We're right in the heart of Memphis, ready to welcome you with cold yogurt and warm hospitality. Stop by and see what makes TCBY a local favorite.

Our Location

51 S Main St
Memphis, TN 38103

Call Us

(901) 578-5848

Hours

Monday – Sunday
Open daily — call for current hours

Your Perfect Scoop Is Waiting

Stop by 51 S Main St or give us a call — we can't wait to welcome you.

Call (901) 578-5848 Get Directions

Every Scoop Tells a Story

Rooted in Memphis, Crafted with Care